“The more you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss
No matter where you go this summer, we’ve found some books to enchance the journey.
Contagious: Why Things Catch On
Jonah Berger, Simon & Schuster, 2013
Berger outlines six principles you can use to build both online and offline content that people will talk about and share.
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Allyson Kapin, Amy Sample Ward, Jossey-Bass, 2013
Kapin and Ward present a recipe book of strategies and tips on how to incorporate mobile and social media to complete your organization’s marketing plan.
Transparency in Philanthropy: An Analysis of Accountability, Fallacy, and Volunteerism
John Tyler, Philanthropy Roundtable, 2013
Legal scholar John Tyler calls for more transparency in private philanthropy and says that philanthropic organizations need to carefully plan and think about the information they will release to the public and consider how they will do it.
Why Philanthropy Matters: How the Wealthy Give, and What It Means for Our Economic Well-Being
Zoltan J. Acs, Princeton University Press, 2013
Philanthropy achieves three critical outcomes by handling the problem of how to deal with wealth, complementing government by creating public goods and effecting economic growth by focusing on education, science, and medicine.
With Charity for All: Why Charities Are Failing and a Better Way to Give
Ken Stern, Doubleday, 2013
Stern, former CEO of National Public Radio, calls for reform and a redefinition of what constitutes a charity.
Working Hard & Working Well
David Hunter, Hunter Consulting LLC, 2013
Hunter criticizes nonprofits and their funders and suggests they need to ask the hard questions, make difficult decisions and move from “compliance management” to performance management.