#GivingTuesday encourages donations

November 26, 2012 at 11:45 am Leave a comment

After the last turkey sandwich was eaten, the last piece of pumpkin pie devoured with your choice of ice cream or bourbon whipped cream, many Americans set out to shop the best deals on holiday gifts. We had Black Friday, with people lined up outside stores that open in the wee hours of the morning, all hoping to get the newest tech gadgets, games and toys. (For the record, I have never done this, but there was a year when my best friend stood in line to get our daughters the newest popular baby doll.) Following the post-Thanksgiving shopping weekend kicked off with Black Friday, there’s Cyber Monday, a day devoted to frenzied shopping online for great deals (haven’t done that, either).

Now, tomorrow  there’s  #GivingTuesday, which over 400 nonprofits, corporations and individuals are launching to encourage and celebrate charitable giving.  As its organizers say on their website:

On Tuesday November 27, 2012, charities, families, businesses and individuals are coming together to transform the way people think about, talk about and participate in the giving season. It’s a simple idea. Find a way for your family, your community, your company or your organization to join in acts of giving. Tell everyone you can about what you are doing and why it matters. Join a national celebration of our great tradition of generosity.

There are two types of #GivingTuesday partners: either a nonprofit planning an activity for November 27 or a corporation, school, religious or community group planning a project that will benefit a nonprofit organization. Founding partners of #GivingTuesday include the UN Foundation, Skype, Microsoft, United Way and the 92nd Street Y in New York.

Whether you finished your holiday shopping in the last few days or chose other ways to enjoy the Thanksgiving holiday, tomorrow’s recognition of philanthropy – if successful – will become another part of our giving season traditions.


Entry filed under: Commentaries.

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