Great Ideas: Blog Talk Radio Show
Charity Chat is a blog talk where Kim Cutlip, executive director of the the Scioto Foundation, spreads the word about the great work of the foundation and local nonprofits, as well as current issues. Recorded and posted twice a month, each talk lasts about half an hour or so. According to the Cutlip, “The goal of Charity Chat is to increase our communication plans via the web and social network sites, such as Facebook, Youtube and the website.”
How and why did Charity Chat get started?
I was a guest on another blog talk radio and decided to start one for the Scioto Foundation. We thought it would be a great way to promote the foundation and other nonprofits in the area but also inform the listeners of important programs such as AP.
Tell us a little bit about what’s involved in producing the show.
Scheduling guests; developing a topic; laying out bullet points; prepping the guest; promoting via Facebook, e-News and Twitter; hosting the show
What’s been the biggest benefit?
It’s a tie between educating the listeners and promoting ourselves.
What’s been the biggest challenge?
I would say the biggest challenge is for the listeners and their ability to communicate. If one has a question or comment it might be challenging to relay their thought via chat if the participant doesn’t know how to log-on. Logging-on is not difficult, just kind of hidden for those who have never attempted it. The call-in number might hinder the caller as well since it is a long distant number.
What advice would you offer others who are thinking about a blog talk radio show?
Don’t put too much pressure on yourself. Have fun with it. The more you practice the easier it will become. Try to interview the guest face to face rather than over the telephone. Don’t use a speaker phone and sit fairly far apart.
What does it cost?
$40 per month for the service, less than a one-time ad in the local newspapers.
Entry filed under: Communications.