A few days ago I read Lucy Bernholz’s blog post titled Why would a foundation tweet? She’s one of the few philanthropy bloggers I have time to read regularly and I was intrigued, because I have asked myself the same question.
About a dozen OGF members have Twitter accounts set up, and they include community foundations (like The Dayton Foundation), private foundations (the W. K. Kellogg Foundation) and other public charity grantmakers like the Jewish Federation of Cleveland. I asked Deb Hoover, president of the Burton D. Morgan Foundation in Hudson, Ohio, to share a few thoughts about their foundation’s use of Twitter, which began last year. Deb, why does the Burton D. Morgan Foundation use Twitter?
The foundation uses twitter to communicate quickly with our stakeholders on topics of interest to the field of entrepreneurship. A lot is happening in the field almost every day and we need an immediate way to communicate breaking news that will be valuable to people. It is also important to the foundation as a grantmaker in entrepreneurship to stay current on the ways we communicate with other organizations. The foundation frequently acts as a clearinghouse of information as a way to strengthen the networks of grantees we have worked to build and twitter is a great way to stay connected.
Who is responsible for tweeting?
Dianne Ketler serves as our grants manager and social media coordinator. She collects information from staff as we find a newsworthy item and she sends it out on twitter and/or facebook.
What do you hope to gain?
A primary goal is to build our networks so that the value of each grant is amplified because of the synergies we help to create among grantees.
How are you measuring the ROI?
The use of social media is part of our strategic plan and part of our communications plan. We assess the results of our work toward plan goals annually. We believe that the outcomes from communications show up in the networks we build across our portfolios of grants.
Thanks, Deb, for sharing the why and how you use Twitter at the B.D. Morgan Foundation.
Claudia Y.W. Herrold
Entry filed under: Communications.