#GivingTuesday encourages donations
After the last turkey sandwich and cranberries were eaten, the last piece of pumpkin pie devoured with your choice of ice cream or bourbon whipped cream, many Americans set out to shop the best deals on holiday gifts. We had Black Friday, with people lined up outside stores that open in the wee hours of the morning, all hoping to get the newest tech gadgets, games and toys. Following the post-Thanksgiving shopping weekend kicked off with Black Friday, there’s Cyber Monday, a day devoted to frenzied shopping online for great deals (haven’t done that, either).
Now, tomorrow there’s #GivingTuesday, when over 4000 nonprofits, corporations and individuals will kick off the giving season, encouraging and celebrating charitable giving. Last year’s inaugural event set impressive results to surpass this year:
In 2012, we had more than 2,500 recognized #GivingTuesday™ partners from all 50 states of the United States. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday. Blackbaud processed over $10 million in online donations on 11/27/12. DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%. More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter.
To be an official partner of #GivingTuesday, organizations must be a registered U.S. nonprofit with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group leading a project that will benefit at least one such nonprofit. #GivingTuesday also encourages generosity by individuals and families, by donating to or volunteering at favorite charities.
This year, some in the philanthropic sector are encouraging foundations to get involved in #GivingTuesday activities, including Phil Buchanan at the Center for Effective Philanthropy. He suggests that foundations select particularly effective grantees to receive #GivingTuesday Impact Grants.
Whether you finished your holiday shopping in the last few days or chose other ways to enjoy the Thanksgiving holiday, tomorrow’s recognition of philanthropy is an opportunity to increase our support of nonprofits and the ultimate beneficiaries they serve.